Monday, 11 February 2019

Mercedes-Benz O-Class Nameplate Trademarked In Europe

The new vehicle range from Mercedes-Benz could be in the making as the German auto giant has filed trademark applications for the O-Class nameplate in Europe. The automaker's parent company Daimler AG filed trademarks for the O 120, O 140, O 180 and O 200 with the European Intellectual Property Office on February 4, 2019, under a trademark classification reserved for "motor vehicles and motor vehicle engines." This means that the new monikers could be used for vehicles range anything between cars, SUVs, buses or trucks.

It's unclear at present as to what does Mercedes-Benz plan to do with the O-Class moniker. Interestingly, the company uses the 'O' name for its range of city buses in Europe. The Mercedes-Benz Citaro is codenamed O530 internally; however, the additional moniker with the smaller numbers do not suggest of a new bus range in the making.  Moreover, the trademarks separate the O from the numerical digits, which is unlike the company's naming convention. Mercedes could be looking at a range of light commercial passenger vehicles in the future with smaller capacity engine options, and the O-Class just might find an application there.

All of it remains a speculation for now as to which vehicle will carry the Mercedes-Benz O-Class moniker. Moreover, it's not always true that the a trademarked nameplate points at an impending product launch. The O-Class could have been registered for legal purposes and copyright issues and might not make it to the market in the new future. Nevertheless, we do hope to see a concept or a production study model using the O-Class moniker in the future.

More recently, Mercedes-Benz also registered the GLS 600, GLS 680 and S680 nameplates with the United States Patent and Trademark Office. The new monikers are reportedly to be used for the Mercedes-Maybach, and are likely to be showcased once the production version of the next generation GLS and its Maybach version arrives.

Source: Autoguide.com



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